Going it alone can be a daunting endeavor in any sector, but the multifaceted and ever-changing meetings industry poses a truly unique challenge for professionals seeking independent success.

In the evolving world of rewards and recognition, incentive travel continues to stand out as a high-impact way to motivate employees, sales teams and channel partners.

Reaching out to CVBs is a smart first step toward planning for an event, says Michelle Thornton, events procurement manager at Penske Media Corporation in Los Angeles, CA. But when she has the budget, Thornton likes to go a step further and employ a DMC.

Creating an event that will keep your attendees entertained, engaged and thinking about the content and implementing it long after the event is ideal, but it is not always easy.

It’s not just about counting down to an event — it’s about sharing the event’s promise to deliver value, connection and experiences. It’s evident that countdowns aren’t just a marketing gimmick, but a pillar of modern event strategy.

In the constantly evolving world of corporate events and conferences, technology has a bigger role than ever when it comes to making meetings memorable and immersive.

Options and possibilities may be limited by space and budget, but meeting planners know multiple ways to harness knowledge, experience and creativity to make any room meet the needs of organizers and attendees.

When handled strategically, breaks become catalysts that can turn ordinary meetings into memorable experiences that hold meaning long after the final session.

Across the nation, an impressive group of women is reshaping the visitor economy — taking a new approach to destination storytelling, spearheading billion-dollar development initiatives and crafting brand identities that resonate globally.

As the meetings industry continues to reinvent itself, the legal framework surrounding it has become even more essential.