Creating a meeting or incentive that delivers on the desires of attendees is no easy feat.

Planning that first event can be daunting, but with enough preparation, clear expectations on all sides and a roadmap to meet those expectations, it can be a rousing success.

Planners cannot ignore the organic conversation and beneficial engagement that stems from presentations that take place in-person.

Today, attendees expect meetings and events to be personalized affairs, where fluid agendas reign, appealing to a diverse audience with a variety of interests and preferences.

Indeed, venturing into independent event planning demands determination, organization and a strong work ethic.

From a planner’s perspective, 2024 still looks positive, even though budgeting continues to be an unresolved problem — and the number one most challenging aspect of event planning.

Meeting planners need to know how to prepare a strategic plan for their events because at some point, they’ll face an unexpected crisis.

Characterized as being more dynamic, more digital and more impactful, the meeting industry is also better prepared to play a leading role in today’s global challenges.

In corporate event management, a destination can be as important as the event itself.

Kelly Gleeson Smith, vice president of sales, Caesars Entertainment, leads an amazing team of talented sales people that cultivate face-to-face meetings and events for major corporations and associations held throughout the Caesars Entertainment empire.