All posts by Marlene Goldman

Event planners are rethinking travel management, viewing it as an integrated part of the entire event experience, not just a logistical hurdle.

As skilled as New Orleans is at putting on a citywide fête, the Big Easy, Crescent City or The Paris of the South — whichever nickname fits its style on any given day — is equally adept at infusing its local culture and playful spirit into corporate events.

There is a growing trend of hosting corporate and incentive meetings in second-tier cities, which can provide a cost savings as well as a change of pace for groups that have frequented the same big cities year after year.

The focus on improving the convention districts and centers for a better attendee experience and expanded options for planners is a growing trend.

The trend toward simple, diverse and health-conscious F&B offerings is a driving force for meetings and events.

As the millennial generation gains strength in numbers in the workforce, their needs and wants are shaping the meetings and event industry.

One of the keys to event management is for meeting planners to think long-term in creating solutions to stay within budget. Planners can tap into that same forethought when budgeting and planning in their personal lives, including for their own retirement.

To help keep meeting schedules on track and events running smoothly, it’s essential for meeting planners to prioritize effective scheduling practices and invest in tools and processes that support organization and efficiency.

From interactive event apps to projection mapping, innovative technologies and tools help build the foundation for meeting planners to create immersive events.

Whatever the art form, quality entertainment is key to deepening attendees’ connection to a brand.