Across the nation, an impressive group of women is reshaping the visitor economy — taking a new approach to destination storytelling, spearheading billion-dollar development initiatives and crafting brand identities that resonate globally.

Whether negotiating costs, leveraging relationships to develop unique menus that don’t break the budget, or finding out-of-the-box methods of offering cost-conscious fare that doesn’t skimp on quality, planners are facing the rising F&B issue head-on.