All posts by Maura Keller

While late night ‘wining and dining’ is still a prevalent relationship-building tradition, more business professionals are hitting the greens — making golf and spa resorts a wonderful go-to option for today’s meetings and events.

No matter how nice the ambiance, it isn’t the same as tiki torches framed against the setting sun. That’s where outdoor events come in.

Social media is everywhere. The efficiency and access it affords financial and insurance meeting planners and attendees is unparalleled.

Here’s one thing we know: Technology is constantly changing, whether that be in our personal or professional lives.

The American melting pot consists of many ingredients. It’s what gives our nation depth, character and diversity. With so many different kinds of people, how do association meeting planners manage diversity, equity and inclusion (DEI) within their meetings and events environments?

In the association world, ensuring an event or meeting is successful is paramount to the organization’s bottom line. In fact, focusing on event return on investment (ROI) is critical for association planners because events are often an association’s biggest marketing tactic — helping to engage members, grow their membership, increase renewals and so much more.

When it comes to the ideal location for an association meeting or event, Florida reigns supreme, thanks to its beautiful weather, easy accessibility and awe-inspiring venues.

The demand on people’s time is higher than ever, so if you want to get them to leave their desk, their home or their many various obligations to attend an event, you need a strong reason. Well-designed incentive programs are the solution.

From historic rooms and courtyards, to breathtaking architecture with a view, New Orleans offers some of the best meetings and events experiences in the country.

Experts also agree that not recognizing a crisis in its early stages is the most common mistake meeting and event planners make.