In today’s experience-first business environment, theme parks offer more than a change of scenery, they offer a change in mindset. For planners looking to deliver measurable motivation with a side of magic, it might be time to swap the boardroom for the rollercoaster.

Your mission, should you choose to accept it, is to create a luxurious experience for top performers, without increasing the budget and while exceeding the highest expectations from incentive trip attendees.

Virtual has many uses, including live streaming a product launch or creating a cinematic event recap that continues to push out the conference’s message and extends an event’s reach.

Today’s meetings and events are a mere shadow of their former selves, as most companies no longer host all-inclusive, large-scale soirees as they did in the past. Now, such gatherings are generally more budget-conscious, streamlined affairs, designed to deliver succinct information to a smaller crowd.

Are hybrid meetings still a thing? According to planners interviewed for this story, the answer is absolutely yes … and definitely no. There are probably multiple factors that can explain such differing perspectives.

Those little extra touches have real power to transform events into something special.

Tasked with creating ever-more dynamic, interactive experiences that go beyond passive presentations and traditional formats, today’s corporate and incentive meeting planners have their work cut out for them.

Planning multigenerational meetings and events requires a thoughtful approach to accommodate the diverse preferences, needs and expectations of attendees from different age groups.

Thanks to advancements in technology, a global pandemic, time-crunched professionals and tighter corporate travel budgets, the idea of holding a virtual meeting is standard fare today.

As the corporate and incentive meeting and event industry becomes ever more competitive, the winners will be those who go beyond traditional meeting and event design to deliver memorable, engaging networking experiences.