The meetings industry, forever built on the foundation of face-to-face interaction, must now restate and reappraise its value proposition in a world where screens and cellphones rule our communications.

When planning corporate events, partnering with Convention and Visitors Bureaus (CVBs) and Destination Management Companies (DMCs) can often save corporate meeting planners time and money, while streamlining the entire planning process by leveraging these organizations’ vendor networks, negotiating prowess and local expertise.

Your mission, should you choose to accept it, is to create a luxurious experience for top performers, without increasing the budget and while exceeding the highest expectations from incentive trip attendees.

Virtual has many uses, including live streaming a product launch or creating a cinematic event recap that continues to push out the conference’s message and extends an event’s reach.

Meetings are undergoing a generational shift, and Gen Z is leading the charge.

Are hybrid meetings still a thing? According to planners interviewed for this story, the answer is absolutely yes … and definitely no. There are probably multiple factors that can explain such differing perspectives.

We asked industry experts to give us their take on the State of the Industry as we head into 2025. Here are their thoughts.

Caesars Entertainment continues to expand its footprint with the goal of remaining a top player in the meetings and events industry.

Thanks in large part to the pandemic, working from home — or working remotely, as it’s often called — has become commonplace across corporate America, and the meeting industry is no exception to that trend.

From a planner’s perspective, 2024 still looks positive, even though budgeting continues to be an unresolved problem — and the number one most challenging aspect of event planning.