In these uncertain times, expecting the unexpected has never been so crucial for meeting planners.

While waiting for the “unicorn” to arrive, planners continue to evolve to take advantage of tech tools available now.

Unique venues that spark conversation, amplify brand identity and tantalize the senses with narrative, aesthetic flair and unexpected settings help make events stand out.

Planners need not just have a seat at the proverbial (and literal) table, but should be considered an important voice in most, if not all organizational decisions.

From saving costs to obtaining better-quality equipment, to ensuring a smooth, successful event experience, negotiating audiovisual (AV) equipment and services for an association’s meeting or event is paramount.

The meetings and events industry has always been a dynamic one, but today’s environment is one of unprecedented shifts.

Association Conventions & Facilities magazine proudly presents the designees of our 2026 America’s Premier Convention Centers.

Amid a backdrop of change, we spoke with event industry-related association leaders and leadership specialists to identify five necessary traits to successfully guide organizations into a new era.

Identifying the path that aligns with your skills, passions and long-term goals ensures you’re building the right experiences to grow into leadership roles and stay fulfilled throughout your career.

No matter the form of communication planner utilize, follow-up is paramount for creating important relationships with attendees and helping to guarantee they stay engaged year-round.