What used to work at trade shows 50 years ago vastly differs from today’s sophisticated, less-cluttered ones packed with modern, experiential exhibits, immersive technology and experience-driven shows powered by attendees’ expectations.

Swag is serious business. It can create buzz around an event or organization long after a specific event, raise funds, motivate members, ramp up support for a cause and increase loyalty.

As today’s tradeshows continue to evolve, meeting planners are having to reevaluate what makes a tradeshow a success.

When it comes to growing a trade show, planners have critical questions to ask. We asked several high-level industry experts to weigh in on how best to drive trade show growth.

In the world of association trade shows, it’s all about getting people to engage with an organization’s products, services and brand.

New tech tools and floor strategies to create a more personalized and interactive experience.

As we start 2017, there are several trends that organizations and the teams involved in designing and implementing meetings will need to consider in order to meet the changing needs of their members and attendees.

A fresh approach to the show floor is aimed at Improving exhibitor and sponsor ROI.

Event organizers need to find ways to make the trade show floor experience appealing at the very least and dazzlingly memorable at best.

Many factors can influence show growth and performance, but the primary one is the vitality of the target industry.