When it comes to growing a trade show, planners have critical questions to ask. We asked several high-level industry experts to weigh in on how best to drive trade show growth.

In the world of association trade shows, it’s all about getting people to engage with an organization’s products, services and brand.

New tech tools and floor strategies to create a more personalized and interactive experience.

As we start 2017, there are several trends that organizations and the teams involved in designing and implementing meetings will need to consider in order to meet the changing needs of their members and attendees.

A fresh approach to the show floor is aimed at Improving exhibitor and sponsor ROI.

Event organizers need to find ways to make the trade show floor experience appealing at the very least and dazzlingly memorable at best.

Many factors can influence show growth and performance, but the primary one is the vitality of the target industry.

For association meeting and convention planners, a calculated exhibitor “show and tell” strategy is necessary to keep their most prized “possessions” coming back year after year.

From the viewpoint of organizers and exhibitors, one of a trade show’s greatest signs of success is “the right people walking down the aisles.”