As Meetings Go Virtual, Planners Must Devise Ways To Keep Attendees Engaged
By Patrick Simms
For the time being, conventions have gone virtual, and many association planners have had to “up their game” in designing and facilitating these events…
Quite simply, media attention is a means of sharing an association’s story over time and generating credibility…
Meaningful Social Media Marketing — Join the Conversation
By Sophia Bennett
Social media is a great tool for staying in touch with members, providing educational resources and building relationships with stakeholders.