All posts by Zach Chouteau

In a world where geopolitical threats may be unavoidable, the meetings industry is proving that risk does not have to be a barrier to global connection. Instead, it can be a catalyst for smarter planning, stronger partnerships and more meaningful experiences.

In a time when meeting budgets are more highly scrutinized than ever, planners encounter a familiar but increasingly urgent challenge: how to energize attendee engagement without elevating costs.

Safeguarding attendees has always been the highest priority for meeting planners, but protecting the planet from event waste and fallout has grown into a massive emphasis of its own. How can planners focus on these key goals while also juggling the endless additional logistics of making their big functions run seamlessly?

We checked in with a group of knowledgeable planning professionals to gain their insights on outdoor meetings and events that leave a lasting impression attendees won’t soon forget.

The perfect event speaker can energize a conference, ignite a sales retreat or turn a routine meeting into a moment people talk about for years. A misaligned speaker, however, can flatten the energy, confuse the message and leave attendees wondering why they showed up at all.

Incorporating canines at conventions isn’t just a wellness trend. It’s a reminder that joy, comfort and community can come in small, furry packages — and that sometimes, the most meaningful conference takeaway has four paws and a wagging tail.

Here’s a real take on artificial intelligence, with do’s and don’ts, best practices to follow, a look at where AI might be headed and personal insight from planners who have used it to their advantage.

Data helps planners understand what people need in order to feel comfortable, engaged and connected — and that ultimately leads to stronger, more meaningful events.

In our current ultra-competitive landscape, the most successful corporate events are those that combine purpose with place, and the setting itself becomes a strategic benefit.

Going it alone can be a daunting endeavor in any sector, but the multifaceted and ever-changing meetings industry poses a truly unique challenge for professionals seeking independent success.