All posts by Zach Chouteau

Incorporating canines at conventions isn’t just a wellness trend. It’s a reminder that joy, comfort and community can come in small, furry packages — and that sometimes, the most meaningful conference takeaway has four paws and a wagging tail.

Here’s a real take on artificial intelligence, with do’s and don’ts, best practices to follow, a look at where AI might be headed and personal insight from planners who have used it to their advantage.

Data helps planners understand what people need in order to feel comfortable, engaged and connected — and that ultimately leads to stronger, more meaningful events.

In our current ultra-competitive landscape, the most successful corporate events are those that combine purpose with place, and the setting itself becomes a strategic benefit.

Going it alone can be a daunting endeavor in any sector, but the multifaceted and ever-changing meetings industry poses a truly unique challenge for professionals seeking independent success.

The cruise industry has witnessed a radical transformation — a sea change, if you will — positioning itself not merely as a leisure alternative, but as a sophisticated logistical solution for the Meetings, Incentives, Conferences and Exhibitions sector.

It’s not just about counting down to an event — it’s about sharing the event’s promise to deliver value, connection and experiences. It’s evident that countdowns aren’t just a marketing gimmick, but a pillar of modern event strategy.

In the constantly evolving world of corporate events and conferences, technology has a bigger role than ever when it comes to making meetings memorable and immersive.

When handled strategically, breaks become catalysts that can turn ordinary meetings into memorable experiences that hold meaning long after the final session.

Across the nation, an impressive group of women is reshaping the visitor economy — taking a new approach to destination storytelling, spearheading billion-dollar development initiatives and crafting brand identities that resonate globally.