Perspective

On their road to recovery from the pandemic, businesses face unique dilemmas. This includes substantial and entirely necessary investments in digital transformation, however, tight budgets are making such endeavors difficult, if not impossible…

Budgets will continue to be impacted for months. Events will need to be well planned and seamlessly executed because the attendee experience will matter more than ever.

There are many benefits to hosting a hybrid event. In this article, we answer the most common questions we receive and share some key insights on how to make sure everyone gets as much out of your hybrid conference as they would from an on-site event…

10 ways that meeting and event venues are currently innovating around challenges, creating clever ways to draw audiences back…

The times they are a-changing . . . and so is the nature of our work…

By now, most people have attended at least one virtual event. While some offer engaging content and feel like a welcome escape from reality, others leave participants bored and blankly staring at their screens. The difference? Engaging virtual events make people forget about the word “virtual.”

The COVID-19 pandemic and shutdown — along with the resulting economic fallout — has had a significant impact on associations’ ability to engage and communicate with members. Adapting to a remote work environment at the same time has forced them to evolve the ways in which they reach members and stakeholders, and has brought trade and professional associations unexpected challenges — and reasons to hope for a stronger future.

I was an attendee in a fantastic session recently led by a top keynote speaker Phil M. Jones as he presented for an industry association (International Association of Speakers Bureaus) to which I belong. He really lit a spark for me, comparing the way we used to approach the events in our business…

Events of all sizes inevitably generate trash and recyclable waste, creating a significant issue for facility managers. The 2019 Daytona 500, the largest single-day sporting event in the U.S., infamously created enough trash to equal the weight of the entire 43-car starting field. From the nametags to the event schedules, to the plastic water bottles at the welcome table, corporate events are not excluded from this issue…

While some contest, or outright refute, whether or not former British Prime Minister Winston Churchill famously says “success is not final, failure is not fatal: It is the courage to continue that counts,” the power of that statement looms large irrespective of origin..