Perspective

In the association world, ensuring an event or meeting is successful is paramount to the organization’s bottom line. In fact, focusing on event return on investment (ROI) is critical for association planners because events are often an association’s biggest marketing tactic — helping to engage members, grow their membership, increase renewals and so much more.

If you’re involved in DEI work, you are all too familiar with othering. For far too long, certain groups have been — however unintentionally — excluded from the dominant culture at work. When one is not part of the “in group,” they miss out on opportunities — and the company misses out on their gifts and perspectives. Othering is destructive for everyone.

We have pulled together nine trends directly shared from event planners to ensure your hotel is best positioned to capture the event demand this coming year.

Change is not always easy, but if you can approach company travel policies from an employee-first mindset, you can truly create an inclusive culture that cares about its people.

What makes a successful meeting? Creating a memorable and enjoyable experience for your attendees.

Here are five ways you can get workers excited and reengaged, and transform every individual at your organization into a potential change agent.

The increase in virtual and hybrid events during the pandemic is a shift that isn’t going anywhere as, at the same time, new budgetary constraints are being grappled with due to supply-chain issues and inflation.

The changes we’ve seen in the workplace call for the skill sets that many women naturally possess. We just need to step up and seize the challenge.

Now that it is clear remote and hybrid work is here to stay, we must ask ourselves how employers can best battle the issue of engagement in virtual meetings

Whether it be tackling outdated beliefs, navigating a pandemic/world crisis or interpreting and catering to generational differences, travel professionals must rely on a growth mindset as it is a pillar to strategic development and effective communication.