Perspective

It turns out that smaller events are just better — better at delivering ROI, better at getting decision-makers together in relevant, targeted situations and better at generating real business results.

It bears reminding that top-performing employees are already now as choosy as actual employers when it comes to hiring. Even the world’s best-known employers are finding themselves coming increasingly under the gun to rethink their strategies for recruiting and retaining leading talent.

To stay relevant and attract a talented workforce, you’ve got to know which outdated standards and behaviors no longer belong in today’s workplace.

The COVID-19 pandemic imparted a number of important reminders regarding our interdependence. Undergoing a crisis of a global scale, people everywhere received a firsthand lesson on how their actions and choices were affecting their local community.

While new platforms are undoubtedly flashy, 3-D rendered environments, augmented reality product demonstrations and digital avatars may not address the primary value that people get from attending in-person events — to feel connected to colleagues and industry leaders, and build their network.

The most resilient organizations are those that prepare to deal with traumatic events. Organizations that will stand the test of time are those that put a plan in place to deal with the kinds of disasters that could create traumatic stress in their people and destabilize their culture.

Edward D. Hess is a professor of business administration, Batten Fellow and Batten Executive-in-Residence at the Darden School of Business, and the author of “Hyper-Learning: How to Adapt to the Speed of Change.” He spent 20 years in the business world as a senior executive and has spent the last 18 years in academia. He […]

Many companies have chosen to deploy an experiential mobile marketing trailer that they can take directly to targeted customers to showcase and demonstrate their products.

Alan Traiger is vice president of sales for Rymax’s Solution Sales Division. He is a well-established, highly successful industry sales executive who contributed significantly to the early success of Rymax. As the leader of the company’s Solution Sales Department, Traiger is responsible for delivering effective customer loyalty, employee recognition and sales incentive programs to Fortune 1000 […]

Johnathan Tal is CEO of TAL Global. Based in Silicon Valley, TAL Global is a leading risk management, security consulting and investigative agency serving airports, and other clients, all over the world. He can be reached through his company website at talglobal.com. Business professionals go to trade shows and conventions to meet others in their industry, […]