Event Marketing

Innovative SponsorshipsSeptember 15, 2021
A Few Ideas to Find Partners During the Economic Downturn By Christine Loomis

We asked four experts how they see sponsorship challenges today, how they think the situation will evolve and what creative strategies they’ve employed to negotiate successful sponsorships in a pandemic.

Full Story
The Name of the Game Is to Get Them in the Door With the Right Value Proposition By Maura Keller

The pressure is on planners to show why theirs is THE meeting to attend over others.

Full Story
Marketing to MillennialsDecember 1, 2015
Event Engagement Strategies to Win Over the Next Generation of Membership By Patrick Simms

The long-term vitality of a trade association and its meetings requires a particular focus on millennials.

Full Story
The Big DrawAugust 1, 2015
Planners Reveal Content Marketing Strategies That Drive Attendance By Patrick Simms

A comprehensive and strategic content marketing and promotional plan will keep the buzz going before, during and after the event.

Full Story
Use a Targeted Strategy to Maximize Attendance By Patrick Simms

Developing an effective program takes added time and resources, but the ROI cannot be left to chance.

Full Story
Back To Top