Both of these segments have increased at meetings and within membership…
Event Evaluations Range From Surveys and Social Media to Onsite Verbal Feedback
By Patrick Simms
Staying closely attuned to attendees’ needs and desires yields dividends in ROI for participants and the association itself.
Measuring ROI Is the Best Way to Find Out, And It’s Easy, Too
By Derek Reveron
‘What does this meeting cost and what financial value do we get in return?” That’s a question that many planners and associations don’t ask.