All posts by Matt Swenson

15 key ways to successfully negotiate contracts before your next event.

The Event Industry Council (EIC) first launched the CMP program in 1985. According to EIC’s website, their goal then and now is “to enhance the knowledge and performance of meeting professionals, promote the status and credibility of the meeting profession and advance uniform standards of practice.”

Whether its a night on the links or a day of pickleball, no matter the sport, attendees are sure to strengthen their relationships while enjoying their love of the game.

Corporate planners find it’s increasingly important to include fun and engaging activities to build teamwork and trust.

Simple partnerships can have a big impact on events.

While waiting for the “unicorn” to arrive, planners continue to evolve to take advantage of tech tools available now.

Planners need not just have a seat at the proverbial (and literal) table, but should be considered an important voice in most, if not all organizational decisions.

For a destination known for hosting events, New Orleans manages to defy expectations.

Brand reputation is on the line for organizations and companies who don’t address accessibility.

While misuse of AI (altered photos, factually incorrect posts and papers) has bred distrust across media channels, the organizations and professionals who successfully integrate AI with their content can save time and resources and engage with audiences in ways only imaginable years ago.