All posts by Matt Swenson

Looking ahead, trade shows will look for new ways to continue to enhance their offerings, whether it is through technology, personalization or content that resonates with diverse audiences.

Today’s event attendees are looking to be impressed. Unique experiences, top-notch service and inspiring content are expected regardless of where a meeting is held. Cruise ships have been headed in this direction for years as they seek to evolve beyond dated misconceptions.

Across the country, golf- and spa-based resorts remain popular sites for corporate meetings and events.

As meetings and conventions face growing risks — from violent incidents and cybersecurity threats to severe weather and illness outbreaks — planners must be prepared for disruptions that can quickly impact attendees and programming.

Trade shows continue to play a vital role in facilitating commerce, as they have for decades.

Reaching out to CVBs is a smart first step toward planning for an event, says Michelle Thornton, events procurement manager at Penske Media Corporation in Los Angeles, CA. But when she has the budget, Thornton likes to go a step further and employ a DMC.

15 key ways to successfully negotiate contracts before your next event.

The Event Industry Council (EIC) first launched the CMP program in 1985. According to EIC’s website, their goal then and now is “to enhance the knowledge and performance of meeting professionals, promote the status and credibility of the meeting profession and advance uniform standards of practice.”

Whether its a night on the links or a day of pickleball, no matter the sport, attendees are sure to strengthen their relationships while enjoying their love of the game.

Corporate planners find it’s increasingly important to include fun and engaging activities to build teamwork and trust.