Bridging the Age GapAugust 29, 2018
Don’t Let Your Meetings Get Trapped in the Generational Divide By Sophia Bennett

As members of the millennial and Gen Z generations become a larger part of the workforce, many associations are scrambling to design events and conferences that appeal to this new audience.

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Marketing to MillennialsDecember 1, 2015
Event Engagement Strategies to Win Over the Next Generation of Membership By Patrick Simms

The long-term vitality of a trade association and its meetings requires a particular focus on millennials.

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