For many associations, booking meetings three, four, even five years out is simply the reality of the job. The question isn’t whether to do it — it’s how to do it well.

In an era of limitless information, the smartest events aren’t the ones with the most data — they’re the ones with the clearest purpose.

No matter the form of communication planner utilize, follow-up is paramount for creating important relationships with attendees and helping to guarantee they stay engaged year-round.

By blending post-event insights, flexible virtual options and the connection of in-person experiences, hybrid remains an ideal choice for a well-rounded event.

From collecting and sharing testimonials to leveraging social media for promotional purposes to sharing post-event content, planners can utilize a wealth of techniques to take an event’s reach to the next level.

Being a meeting planner often requires a person to be a project manager, emergency preparedness specialist and crisis management expert — all rolled into one. But what key elements go into finding that “perfect” supplier or venue?

COVID-19 regulations have become norm, as associations, convention facilities and meetings planners are looking to bring people back to live meetings and events.

We spoke with five meeting planners and five hotel sales staffers to learn what lies at the core of this relationship and what it takes to make it work.

Planners continue to face critical challenges, ranging from meeting design and risk management to travel bans, technology and more.

Green and socially responsible meetings show that the association cares — a key to attracting millennial members.