Partnering with influencers can be a game-changer for a lot of reasons, from diversifying your audience to creating buzz about your event and increasing brand awareness, social media influencers have a lot of, well, influence, particularly among Gen Z and Millennial audiences.

Many planners are turning to social media to connect with potential meetings and events attendees.

For the time being, conventions have gone virtual, and many association planners have had to “up their game” in designing and facilitating these events…

Quite simply, media attention is a means of sharing an association’s story over time and generating credibility…

Social media is a great tool for staying in touch with members, providing educational resources and building relationships with stakeholders.