Planners

Ignite Your CareerNovember 1, 2025
Fueling Your Path in Event Planning By Maura Keller

Identifying the path that aligns with your skills, passions and long-term goals ensures you’re building the right experiences to grow into leadership roles and stay fulfilled throughout your career.

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What’s Next?November 1, 2025
The Importance of Post-event Follow-up By Kelly Sargent

No matter the form of communication planner utilize, follow-up is paramount for creating important relationships with attendees and helping to guarantee they stay engaged year-round.

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By Maura Keller

Creating association meetings and events that engage diverse audiences of all ages requires creative formats, activities and spaces that appeal to attendees with varying interests.

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Event SponsorsJuly 16, 2025
How to Find the Right Fit and Make It Work By Charles Moss

For planners, event sponsorship is a great way to significantly boost the event budget, leading to bigger, better events. But beyond providing financial support, sponsorships can also create new marketing and networking opportunities.

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Keeping Stress at BaySeptember 19, 2022
The Proper Mindset Helps Planners Cope By Maura Keller

For meeting and event professionals in the association industry, stress is an expected outcome of the role.

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Build a Better RFPMay 20, 2021
Every Great Event Starts at the Beginning With a Detailed RFP By Nancy Mueller

One of most effective business tools for nurturing and developing partner relationships in the meetings industry is the Request for Proposal document. Here are tips on perfecting your next RFP.

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Today’s typical meeting or conference is a dramatically different place than it was just 10 or 15 years ago…

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Onsite Visits Sponsored by Local CVBs or DMOs Are a Win-Win For Planners and Venues Alike By Sophia Bennett

Familiarization or FAM trips allow meeting planners to visit a destination and determine if it’s a good fit for future conferences or other events.

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Planner-Hotel Sales Staff Relationships Don't Have to be Planets Apart By Christine Loomis

We spoke with five meeting planners and five hotel sales staffers to learn what lies at the core of this relationship and what it takes to make it work.

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Q&A With ASAESeptember 1, 2017
President and CEO John H. Graham Reflects on Industry Issues of the Day By John Graham

Planners continue to face critical challenges, ranging from meeting design and risk management to travel bans, technology and more.

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