Meeting Trends

Make It WorthwhileJanuary 23, 2023
There Are Several Factors to Consider to Enhance Event ROI By Maura Keller

In the association world, ensuring an event or meeting is successful is paramount to the organization’s bottom line. In fact, focusing on event return on investment (ROI) is critical for association planners because events are often an association’s biggest marketing tactic — helping to engage members, grow their membership, increase renewals and so much more.

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Get Wellness RightMarch 28, 2022
Overcome Challenges Facing the Hotel Sector’s Strategies By Sonal Uberoi

As the industry recovers from the COVID-19 pandemic, there is a need to embrace wellness and include or increase this area in hotel offerings.

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Association Leaders Planning Events for 2022 Must Anticipate What Comes With COVID-19 By Rod Hughes

In the lexicon of HBO’s “Game of Thrones,” winter is coming. But just what that means for associations and other organizations trying to plan events, conferences and meetings remains uncertain.

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Avoid Technology TricksSeptember 15, 2021
Focus Tech on What Really Matters to Your Virtual Event Attendees By Adam Riggs

While new platforms are undoubtedly flashy, 3-D rendered environments, augmented reality product demonstrations and digital avatars may not address the primary value that people get from attending in-person events — to feel connected to colleagues and industry leaders, and build their network.

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Resort ReboundMay 20, 2021
The Critical Role Incentives and Loyalty Programs Will Play in the Recovery By Alan Traiger

Alan Traiger is vice president of sales for Rymax’s Solution Sales Division. He is a well-established, highly successful industry sales executive who contributed significantly to the early success of Rymax. As the leader of the company’s Solution Sales Department, Traiger is responsible for delivering effective customer loyalty, employee recognition and sales incentive programs to Fortune 1000 […]

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Safety FirstMay 20, 2021
As Trade Shows Return, Safety and Security Remain Top Concerns By Jonathan Tal

Johnathan Tal is CEO of TAL Global. Based in Silicon Valley, TAL Global is a leading risk management, security consulting and investigative agency serving airports, and other clients, all over the world. He can be reached through his company website at Business professionals go to trade shows and conventions to meet others in their industry, […]

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Don't Let It Paralyze Your Planning By Benjamin Rabe and Susan Gilbert

Event planners are scratching their heads over the 2017 hospitality market and whom it favors: buyers or sellers.

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By Darrin Jackson

The exhibits industry is on the brink of yet another evolution.

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5 Trends From the Event Service Manager's Perspective By Denise Suttle, CMP

A fluid partnership between an event service manager and a meeting planner creates an undeniable synergy that ultimately yields a successful and memorable event.

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By Lydia Kamicar and Ashley Pencak

Incorporating mobile apps and gamification into an association’s event strategy can greatly enhance the attendee experience.

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