Trade shows are an excellent way to make personal connections with a lot of target customers at once and develop a list of qualified leads. But a booth or sponsorship can cost anywhere from $4,000 to $100,000, depending upon the size and stature of the event. How can you most effectively translate that upfront cost into ROI?
Full StoryAttendees Build Relationships by Working With Each Other…
Full StoryWhen organizing an exhibition, the logistics and design of an exhibition program and floor plan are essential.
Full StoryThe exhibits industry is on the brink of yet another evolution.
Full StoryA successful retention plan should be a collaborative process that clearly outlines a strategy to identify challenges, build loyalty, create educational opportunities and ultimately improve the overall exhibitor experience to increase ROI.
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