Trade Shows

How To Maximize Your Event’s ROI While Taming The Trade Show BeastMay 21, 2020
By Mandy Truong

Trade shows are an excellent way to make personal connections with a lot of target customers at once and develop a list of qualified leads. But a booth or sponsorship can cost anywhere from $4,000 to $100,000, depending upon the size and stature of the event. How can you most effectively translate that upfront cost into ROI?

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Why Collaborative Learning is the Future of Event NetworkingMarch 4, 2020
Attendees Build Relationships by Working With Each Other By Smriti Bansal

Attendees Build Relationships by Working With Each Other…

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Promoting and Selling an Exhibition During Changing TimesOctober 10, 2018
Innovative Ideas to Do It With Success By Kristofer Herlitz

When organizing an exhibition, the logistics and design of an exhibition program and floor plan are essential.

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What Happens When Experiential & Exhibits Converge?December 1, 2016
By Darrin Jackson

The exhibits industry is on the brink of yet another evolution.

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Exhibitor Retention StrategiesFebruary 1, 2014
Extend Exhibitor ROI Beyond the Trade Show Floor By Dave Weil and Pat Dwyer

A successful retention plan should be a collaborative process that clearly outlines a strategy to identify challenges, build loyalty, create educational opportunities and ultimately improve the overall exhibitor experience to increase ROI.

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