Trade Shows

Trade shows have been an essential part of the business world for thousands of years, with companies and customers buying and selling products and trading ideas in exhibitions around the globe.

The COVID-19 pandemic imparted a number of important reminders regarding our interdependence. Undergoing a crisis of a global scale, people everywhere received a firsthand lesson on how their actions and choices were affecting their local community.

Many companies have chosen to deploy an experiential mobile marketing trailer that they can take directly to targeted customers to showcase and demonstrate their products.

Johnathan Tal is CEO of TAL Global. Based in Silicon Valley, TAL Global is a leading risk management, security consulting and investigative agency serving airports, and other clients, all over the world. He can be reached through his company website at talglobal.com. Business professionals go to trade shows and conventions to meet others in their industry, […]

Trade shows are an excellent way to make personal connections with a lot of target customers at once and develop a list of qualified leads. But a booth or sponsorship can cost anywhere from $4,000 to $100,000, depending upon the size and stature of the event. How can you most effectively translate that upfront cost into ROI?

Attendees Build Relationships by Working With Each Other…

When organizing an exhibition, the logistics and design of an exhibition program and floor plan are essential.

The exhibits industry is on the brink of yet another evolution.

A successful retention plan should be a collaborative process that clearly outlines a strategy to identify challenges, build loyalty, create educational opportunities and ultimately improve the overall exhibitor experience to increase ROI.