Event Marketing

Innovative Ideas to Do It With Success By Kristofer Herlitz

When organizing an exhibition, the logistics and design of an exhibition program and floor plan are essential.

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By Darrin Jackson

The exhibits industry is on the brink of yet another evolution.

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How to Build Meaningful Exhibitor/Attendee Relationships By Mary Smith

Sales teams are creating unique sponsorship experiences that are resulting in increased event attendance and engagement for both exhibitors and attendees.

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5 Ways to Boost Audience Enthusiasm and Awareness By Scott Steinberg

There are several ways to help raise awareness for conferences, none of which requires massive expenditures or effort, yet all of which can drastically boost public enthusiasm and interest.

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Building the BuzzApril 1, 2014
How to Grow Word-of-Mouth for Your Convention By Andy Johnston

Successful convention marketing needs more than a well-designed communication plan. You have to build the buzz.

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