Perspective

Meeting planners today must navigate an increasingly complex landscape characterized by rising costs, evolving attendee expectations, technological disruption and persistent economic uncertainty.

AI isn’t here to replace creativity; it’s here to amplify it. Think of it as the world’s most flexible toolkit — when you know which tool to use, and when, you regain time for the strategy, storytelling and relationships that really drive results.

I do not put blame on management for not understanding the true potential of meetings and events, instead I welcome enlightening them on how to maximize the investment.

Now more than ever, you have to make sure you’re hiring the right people, for the right reasons, for the right role, because opting out of the job and continuing to get paid for that job is easier than ever in remote and hybrid environments.

SMS automation helps event professionals simplify communication, boost engagement and deliver unforgettable experiences.

In the midst of a busy workday, with attention divided among so many responsibilities, it’s easy to lose sight of what in our jobs truly brings us joy.

High-performing companies aren’t just lucky. They operate with core traits that drive sustained success.

Have you ever run a marathon? Most people haven’t. But many salespeople run them every day – the long sales cycle.

Creating programming that resonates with tomorrow’s participants requires taking a more a thoughtful approach that balances innovation with practical value.

You need space to review your existing commitments, clarify your goals and priorities and get real about your work-life balance, or lack thereof.