Social media is vital to most companies and individuals looking to market themselves, and it’s no different for the meeting industry.

A brand’s story serves as a handy way to convey your company’s message, build credibility, establish an organization’s vision, motivate buyers and build lasting customer loyalty.

Call it a community, tribe or target market: in all cases, building and maintaining an audience for your event is key to keeping a competitive edge.

Now is the time to embrace LinkedIn as the powerful branding and marketing tool that it is. Many professionals have established a LinkedIn profile, but they don’t know what to do next.

Effective social media helps communicate safety information to relevant audiences, monitor the pulse of public opinion and help prevent the spread of rumors and misinformation.

Rules of conduct and best practices must be observed to put your company’s best foot forward online.