Event Planning

The convergence of AI innovation, the realities of managing global travel programs and shifting hotel distribution models are shaping the next era for business travel — yet, key gaps remain, including limited AI adoption, fragmented data and inconsistent traveler experiences across global markets toward fully realizing the industry’s vision of the “Perfect Business Trip.”

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The biggest change with ensuite meetings is not necessarily the format, but the intention behind it. There has been a move away from trying to maximize the number of meetings in a day and a shift toward creating more meaningful interactions.

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Make It MeaningfulAugust 1, 2025
10 Ways to Create Must-See Corporate Meetings By Scott Steinberg

Creating programming that resonates with tomorrow’s participants requires taking a more a thoughtful approach that balances innovation with practical value.

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Keeping It RealJune 12, 2025
Protecting Meetings and Events From the Spread of Misinformation By Scott Steinberg

By taking these and other steps, firms can ensure that their meetings and events remain trusted sources of knowledge.

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Immersive Brand Activations in the Attention Economy By Heather Pilcher

By customizing experiences to reflect the essence of a brand and creating moments that people can’t help but share, we can build connections that transcend the event itself.

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By Scott Steinberg

With attendees’ attention spans continuing to shrink in a growingly frenetic and volatile business world, event organizers must rethink event programs and formats to be more attention-grabbing and engaging to match.

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By Scott Steinberg

As a meetings and events pro, it’s important to consider what artificial intelligence can and cannot do for the moment. And, for that matter, in practical terms, how you might go about leveraging AI-powered tools to help boost accessibility, interest and attendance.

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For corporate meeting planners, the word of the year is — reconnection. After years of social distancing and remote work, people are ready to reconnect. Though, they may not be quite ready to do that in large groups.

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Relative to global entrepreneurship, the proverbial glass ceiling has seemingly been shattered

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By Diana Hendel and Mark Goulston

The pandemic disrupted every industry and changed our lives forever.

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