Remember when a ‘sustainable event’ meant putting out some recycling bins at your cocktail reception and having hotel cleaning staff only launder towels upon request? The times certainly have changed, and though it might not seem quite so easy being green these days, the possibilities – and the payoffs – are endless.

The business environment has embraced the green movement like never before.

Environmental awareness has evolved from a well-intentioned notion to public and private policies and standards. However, before insurance and financial meetings professionals can even think about incorporating sustainability practices into their events, they must be prepared to measure and prove a return on the “green” investment.