California’s impressively varied landscape — from vast urban hubs to wild expanses, all informed by ocean, desert and rugged mountains — is overlaid with richly diverse culture and an abundance of attractions. It makes for a destination that can meet the needs of any meeting planner.

With its unmatched geographic diversity, robust infrastructure and culture of innovation, California offers associations an exceptional setting for meetings and events of every size and scope.

With unique venues surrounded by gorgeous scenery, attendees often turn their California trips into a mini-vacation, making them more likely to attend and experience everything that California has to offer.

Despite continuing layoffs in tech and other industries in the Bay Area and other Northern California locations, there are signs of growing demand to host meetings and events.

From the beautiful scenery of Long Beach to the innovative environs of Sacramento, to the creative experiences in San Francisco, the Golden State has inspired generations of association professionals who have held meetings, conventions and events in this great state.

California recently surpassed Britain to become the world’s fifth-largest economy, with the largest tech and entertainment sectors in the world.

One surefire solution to sagging attendance is to choose a popular vacation destination that will appeal to the whole family.

The Golden State offers a roster of unique local destinations, from San Diego and San Francisco, to the less well-known Newport Beach and Palm Springs.

When it comes to meetings, few U.S. states can boast the diverse allure of California.

The pleasant weather, rich cultural diversity, scenic coastal getaways and the entrepreneurial spirit are among the virtues of the state.