Site selection used to be easy. There were a few simple ways to approach the task. Nowadays, however, conducting business according to the “new normal” creates new opportunities (and obstacles) for meeting professionals. To discover the best way to perfect the site selection process, we asked the experts.
We’ll start with Mike May, CMP, president of Spear One — a Dallas-based full-service meetings and event planning company, which in January merged with Sunbelt Motivation & Travel, a group incentive travel company founded in 1980 by Bill Boyd, CMP, CMM, CITE.
May, a board member of the Incentive Research Foundation and the Performance Improvement Council of the Incentive Marketing Association, says it’s difficult to ascertain which are the most important criteria to consider during the site-selection process. Goals? Cost? Location? Senior management preference? Amenities?