Some planners who see their annual events rapidly growing are finding it’s worth stepping it up a bit.

One surefire solution to sagging attendance is to choose a popular vacation destination that will appeal to the whole family.

Cvent has ranked Orlando as the No. 1 meeting destination for four out of the last five years.

Planners revel in all that Florida has to offer in meeting venues, glorious weather and recreational activities aplenty.

Florida holds enormous appeal for groups with its sweeping white beaches and alluring Atlantic and Gulf coasts.

“Association planners will be amazed at all the new opportunities for their attendees before, during and after the conference that guarantee increased attendance.”

Forget what you know, or think you know, about Florida. Much about this diverse state continues to evolve, making it a go-to destination no matter how many times an association has been here.

“Orlando was built on imagination,” says George Aguel, the president and CEO of Visit Orlando. “And it’s constantly re-inventing itself to remain a top-ranked destination among professionals.”

It’s no coincidence that Florida ranks perennially as a top dog statewide meeting destination.