Harris Rosen, owner and operator of Rosen Hotels & Resorts in Orlando, joins a site inspection with a prospective meetings client. How many times does the hotel owner join a planner on a site? It is part of The Rosen Difference.
Owning and operating his incredibly successful Orlando hospitality company for more than 46 years, which includes three award-winning convention properties — the 800-room Rosen Plaza, 1,334-room Rosen Centre and the 1,501-room AAA Four Diamond Rosen Shingle Creek, Rosen has fought his way through an oil crisis (resulting in diminished drive market and air travel to Orlando), 9-11 and many other economically challenging situations to remain the debt-free company he aspired to be. However, in his own words, the recent pandemic is something even this seasoned and astute industry professional never saw coming.
“As a former U.S. Army First Lieutenant, I am trained to be acutely aware of potential threats and to be forward thinking, anticipating unforeseen challenges,” said Rosen, who served in the U. S. Army for three years in the 1950s. “ I must admit, in the case of the coronavirus, even we were caught off-guard. However, we quickly joined together as one Rosen Family and did our utmost to rise to the challenge of this horrific pandemic.”
Temperature checks are just one of the many parameters in place to protect guest and associate health and wellness through Rosen’s Total Commitment.
Resiliency is the key to Rosen Hotel’s success, which is enthusiastically imparted with guests and meetings booking today at the three convention hotels. An agility in serving planners to obtain the highest level of success in their meetings is a long-time Rosen characteristic that has shown even brighter during the recent challenging times.
“Uniquely, our owner Harris Rosen is incredibly involved in our day-to-day operations,” said Leslie Menichini, VP, Sales & Marketing, Rosen Hotels & Resorts. “As such, when situations like these arise, we can turn on a dime and provide planners exactly what they need to overcome any obstacles. There is no red tape. Our desire is to quickly respond in a way that is meaningful and creates success for every meeting we host — no matter how large or small.”
An ideal location, just a walk across the street to the Pointe Orlando entertainment complex, is why Rosen Plaza is one of the area’s most preferred convention hotels.
Mo Canady, Executive Director, NASRO, (National Association of School Resource Officers), shares his confidence in booking a Rosen Hotel amid today’s climate.
“As our July 2021 conference date draws near, we know that flexibility will be the key to success this year,” said Canady, whose group expects more than 1,000 to attend in-person their annual conference at Rosen Shingle Creek in June. “We have great faith in Rosen Shingle Creek’s security and wellness measures, and we know as well that by abiding by the rules of the hotel, we are abiding by those of the state of Florida. We all must be incredibly flexible right now. It is clear to me that there is a strong intent toward sanitization at Rosen Shingle Creek. The overall plan with Rosen’s Total Commitment, as well as the flexibility they offer, allows us to breathe easy.”
Soaring 24 stories, a beacon on International Drive, Rosen Centre — along with sister property Rosen Plaza — ideally bookend the Orange County Convention Center with two pedestrian skybridges.
Rosen’s Total Commitment, which includes the recent GBAC STAR ™ Facility Accreditation, is a key driving force as to why meetings and groups are eagerly booking the Rosen convention properties as they recover from the pandemic. This elite Global Biorisk Advisory Council® (GBAC) designation assures guests, including meetings attendees, that the hotels are implementing the industry’s highest standards for cleaning and disinfection of infectious agents like the novel coronavirus.
Rosen’s Total Commitment is unique within the hospitality industry in that Rosen had an ace up his sleeve. When the pandemic hit, the Rosen Medical Center and its professional staff were already intimately familiar with Rosen Hotels’ staff and the hospitality industry through more than 30 years of service.
As such, unlike any other hotel company, Rosen’s medical team was able to adapt quickly to contribute to creating a health and wellness recovery plan in response to the pandemic. The plan immediately called for associate COVID-19 testing, securing much-coveted tests before most in the community, as well as long term initiatives such as on-going temperature tests for both associates and guests, social distancing parameters and much more. For details, please visit RosenHotels.com/RosensTotalCommitment.
Rosen’s crown jewel, the AAA Four Diamond Rosen Shingle Creek, with everything a planner would need all under one roof.
With owner Harris Rosen overseeing a comprehensive plan to ensure the utmost safety and security of the industry’s most valued meetings group, he shares, “This pandemic has most assuredly challenged us all to rise to be the very best we can be. Together, as an industry, we are equipped to overcome this challenge. Our beloved meetings industry will move forward with great care and determination, challenging us as never before, improving our capabilities as we respond. At Rosen Hotels & Resorts, we look forward to contributing our part and thank our valued planners and groups as we rebound with hope and faith toward a bountiful future for all.”
To book your next meeting or event at a Rosen Plaza, Rosen Centre or Rosen Shingle Creek, please email email@example.com or call 407-996-9939.