Greater Philadelphia saw increased visitor activity this summer, and that translated into more hotel stays, a sure sign that recovery from COVID-19 is underway. Through the end of August, hotels there performed 3% better than projected, with the Center City leisure market performing 32% stronger than forecasted, according to reports from STR.
To keep this momentum going, VISIT PHILADELPHIA® will launch a fall tourism marketing effort to promote hotels, restaurants, shops and attractions through an advertising, social media, web site and public relations push designed to drive overnight hotel stays from Northeast markets through December.
“We’re always happy to report good news about our tourism industry, but we know there’s still a ways to go before our region’s strong mix of business, group and leisure travel returns in full,” says Jeff Guaracino, president & CEO, VISIT PHILADELPHIA. “Our team is as committed as ever to doing our part to keep the industry moving forward, and we have a nice mix of marketing and partnerships in the works this fall to ensure that Philadelphia is top of mind for those looking for a fun and easy getaway.”
Hotel Performance Year-To-Date:
Reports from Tourism Economics, STR and other data sources show the following: