Hailed as the world’s leading business strategist, award-winning expert witness, strategic consultant and professional speaker, Scott Steinberg is among today’s best-known trends experts and futurists, and the bestselling author of “Think Like a Futurist;” “Make Change Work for You: 10 Ways to Future-Proof Yourself, Fearlessly Innovate, and Succeed Despite Uncertainty;” and “Fast >> Forward: How to Turbo-Charge Business, Sales, and Career Growth.” The president and CEO of BIZDEV: The International Association for Business Development and Strategic Partnerships, his website is FuturistsSpeakers.com.
Between continuing economic volatility, rising geopolitical uncertainty, and a seemingly endless parade of unexpected events, meeting and event planners increasingly face a world of growing disruption. Thankfully for MICE industry pros, and the many vendors and suppliers which support them, learning to successfully navigate today’s topsy-turvy business environment doesn’t have to be as difficult as it seems when you apply a few helpful shifts in strategy and thinking.
Moreover, as a keynote speaker and workshop presenter who’s helped hundreds of organizations and meeting planners adapt to change and emerging trends, I’m pleased to report that you don’t need psychic powers or superhuman intuition to see ahead of the curve either. In fact, as much as we all love talking about the Elon Musks and Steve Jobs’ of the world, as it turns out, succeeding in a business environment that’s as fast-changing and unpredictable as today’s marketplace isn’t about having to be a single-minded or visionary leader anymore. Rather, it’s about becoming more of an anticipatory leader – and simply learning to apply a little bit more forethought and advance planning to every effort.
If you’re feeling like your head is constantly spinning as an event industry pro, and you’re looking to improve your skill at practicing the art of futurism (actively contemplating future events), fear not, however. You can begin to better plan for tomorrow, and become more of an anticipatory leader, just by asking yourself three simple questions:
In effect, before making business investments of any kind — including time, effort or energy — the key is to look beyond financial opportunities alone and consider: How well do these initiatives support us in the pursuit of our overall goals and strategies? And if sudden, unexpected developments call even the best-laid plans into question, how quickly can we use them as a springboard to other ventures?
Other helpful questions that you may want to ask yourself as a MICE industry pro, as you work to adapt to change and emerging events are as follows:
As you can see, for meeting and event planners in every field, learning to make smarter strategic decisions in business is largely a function of your willingness to exercise a little more forethought. Likewise, picking the right strategic option for your firm is simply a function of being a bit more proactive and pointed in the questions that you choose to ask. As any experienced event planner can tell you, building a winning game plan in a fast-changing MICE industry starts with defining big goals, then working backwards to break them down into specific tactics and action steps. Achieving this goal becomes much easier when you take a few minutes to pause up-front and ask yourself some critically-important questions, and leave yourself a little more room to maneuver. C&IT