March 30th was a day of celebration for the meetings industry. Global Meetings Industry Day recognized the importance of the meetings industry and its impact on local, state and the global economy.
“Business leaders know the most persuasive communication doesn’t happen through a screen — it happens when you meet face-to-face,” said U.S. Travel Association President and CEO Geoff Freeman. “Even in a tight economy, face-to-face meetings matter for businesses and workers.”
According to a survey by J.D. Power and Tourism Economics, 81% of executives view business travel as essential to their company operations — with good reason. A study reported in the Harvard Business Review found that face-to-face requests are 34 times more effective than emailed ones.
GMID is powered by the U.S. Travel Association’s “Meetings Mean Business Coalition” co-chaired by Meet Boston President & CEO Martha Sheridan and MGM Resorts International Sr. Vice President & Chief Sales Officer Stephanie Glanzer.
Coastal Communications Corporation, a leading meetings industry publisher for over 40 years, renews our commitment to support the meetings and events industry. See all the highlights from GMID 2023 in our digital edition. C&IT