Travel2020: Where Meetings And Magic Meet

Anyone who has planned a conference or attended one knows the “where” is as important as the “what.” Whether it’s a meeting of healthcare professionals or Midwestern meat distributors, the time and money spent to attend a meeting become serious investments for both planners and their targets. It has to be worth it for all involved, and that involves a small, but critical factor: the wow.

Recent trends in meetings show these gatherings need to be purposeful, pliable and push the envelope.

Attendees will expect pizzazz, whether that comes from the destination itself, the venues chosen for events, or entertainment at the events; and they will expect elements of personalization — choices for activities, choices for comforts and technology they can customize, according to Aventri (formerly eTouches).

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