As event destinations search for more recession-proof market segments to generate strong economic impact for their communities, the convention industry is taking a serious look at the rapidly growing world of esports, aka competitive video gaming.
This year alone, the global esports industry is set to surpass the $1 billion mark, with no signs of slowing down anytime soon. And with many association and corporate events continuing to grapple with flat budgets and shrinking attendance, an exploding industry such as esports, with its broad appeal and growing fan base, has become all the more attractive to convention venues far and wide.
For those who aren’t familiar with esports, think popular in-home video games, such as Fortnite, League of Legends, Counter-Strike, Call of Duty, Overwatch, Minecraft and Madden NFL — in which people from all over the world play against each other in real-time. In the professional esports world, competitors from different leagues or teams play while millions of spectators from across the world watch on TV, online or live.