How One Hotel Group Is Reinventing Itself For The Modern Business Traveler

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It’s 4 p.m. on a Tuesday afternoon in the Plaza Workspace, an open and airy environment set under a soaring glass atrium in the Ravinia neighborhood of Atlanta. A group of coworkers are meeting in the Nook, a sound-buffering pod with an interactive flat-screen TV. Nearby, a pair of entrepreneurs are talking business over craft cocktails in a Huddle Spot, a mid-century-modern-inspired space with a high-top table and an iPad for ordering from the nearby bar. Around the corner is the Studio—which looks more like a cool Soho loft than a meeting room and can be rented by the hour. Downstairs in a sleek lounge area, a company is snacking on farm-to-table bites during a break-out session from a conference.

Scenes from the latest, hottest coworking hub in Atlanta? No—just another work day at the Crowne Plaza Atlanta Perimeter at Ravinia, which is ground zero for Crowne Plaza’s push to reinvent itself as the go-to hotel brand for the modern business traveler. Over the last few years, the company has been renovating its properties by combining form and function with stylish new boutique-inspired design schemes as well as adaptive lobbies with plenty of coworking areas and convenient charging outlets everywhere you look.

“We’re a large, multinational corporation, but we also value the local business person and the entrepreneur,” says Meredith Latham, VP of Crowne Plaza, Americas. “We see this as an opportunity to help businesses thrive.”