IMEX America to Offer New PCMA Business School Program
August 6, 2014This year, IMEX America participants will have an option to build more education muscle and earn CEUs when the PCMA Business School makes its first-ever stop at the Las Vegas trade show. The Business School will be offered as part of the preshow education day, Smart Monday, on October 13.
The popular PCMA learning curriculum is built around giving meeting industry professionals access to top-level faculty speakers from leading university business schools. It offers online, credit-awarding sessions through PCMA, as well as via live programs at select industry conferences.
“We’re always looking for innovative ways to make our education program at IMEX America even more meaningful and rich,” said Carina Bauer CEO of the IMEX Group. “PCMA’s business school approach is a terrific way to connect our industry directly with the best minds in the U.S. college and university community, and we’re looking forward to it becoming a unique part of this year’s Smart Monday program.”
Last year over 2,600 hosted buyers from 40 global markets scheduled 50,000 self-selected appointments with the show’s 2600-plus exhibitors from 150 countries. At the show’s close, total appointment numbers were up 27 percent compared to 2012, representing a significant rise in one-on-one business meetings between buyers and exhibitors.