Event Design in 2019
January 14, 2019According to Events Industry News, as technology maintains its seemingly unstoppable march, and the millennial generation officially becomes the largest demographic at work; 2019 promises to deliver a year of transformation for event design and opportunity. There are three main factors that will drive this change, two of them I have just mentioned, people and technology. The third is often overlooked and it is by far the most relevant when we have conversations around event design for 2019. It’s tolerance.
I don’t mean tolerance in the traditional sense, but in fact, what type of experiences our audiences are willing to tolerate. We live in a world of immersive, personalized experiences, fueled and enhanced by technology with brands and designers falling over themselves to impress an experience-mad demographic. The volume of experiences available is making millennials “event connoisseurs,” and this poses a problem for event designers.