Conference Planners Seek Food Truck Experience (Actual Truck Optional)
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Food trucks, once a novelty, are now seemingly on every city street corner. Lately, they’ve even been showing up at hotels and business meetings as conference organizers aim to give a group an “authentic” experience and a taste of the local culinary scene.
“It’s intriguing to corporate planners who are thinking outside the box,” said Zoe Moore, a consultant in the San Francisco Bay Area who helps event organizers coordinate the logistics of using trucks, from vendor licenses to seating.
Ms. Moore said many of her clients were technology firms in the area. “Hotels and tech companies like the trend because it gives them a variety for their attendees and the food is cool, it’s hip,” she said.
Rashad Armstead, a chef, coordinates the logistics from the truck side through the Black Food Collective, a group he founded in Oakland, Calif. It is a consortium of food trucks that is used by event planners for large groups.