“Smooth.” That’s the new tag line for the Puerto Rico Convention Bureau (PRCB) because they say meeting on the island is a smooth experience from start to finish.
Earlier this year, the bureau launched Puerto Rico Smooth Meeting University (PRSMU), an online education portal for planners that offers a series of online courses on planning meetings in Puerto Rico. Topics include meeting hotels, the PRCC, the island’s rich culture and history, golf, dining and nightlife.
Upon completion, planners earn a “Puerto Rico Smooth Meeting Specialist” designation, explains Neil Mullanaphy, senior vice president, sales for the bureau. “Puerto Rico University offers busy planners a thorough understanding of Puerto Rico as a meetings destination and a centralized location for planning and booking tools,” he says.