All posts by Matt Swenson

While waiting for the “unicorn” to arrive, planners continue to evolve to take advantage of tech tools available now.

Planners need not just have a seat at the proverbial (and literal) table, but should be considered an important voice in most, if not all organizational decisions.

For a destination known for hosting events, New Orleans manages to defy expectations.

Brand reputation is on the line for organizations and companies who don’t address accessibility.

While misuse of AI (altered photos, factually incorrect posts and papers) has bred distrust across media channels, the organizations and professionals who successfully integrate AI with their content can save time and resources and engage with audiences in ways only imaginable years ago.

Keeping an eye on emerging venues, unique offsite experiences and city-specific trends can help planners stay ahead and create memorable events that are perfectly suited to their audience.

It’s easy to see why Las Vegas remains one of the best places in the world to bring people together for business and connection.

Amid a backdrop of change, we spoke with event industry-related association leaders and leadership specialists to identify five necessary traits to successfully guide organizations into a new era.

While there is genuine debate with whether an event needs a big-name speaker or not, planners should also keep in mind that celebrities aren’t created equally.

Associations are increasingly looking for destinations that offer the amenities of a major city without the complexity or cost that can come with one.