All posts by Matt Swenson

While there is genuine debate with whether an event needs a big-name speaker or not, planners should also keep in mind that celebrities aren’t created equally.

Some of sustainability’s resilience in today’s headwinds comes down to values that many individuals hold personally and carry into their business practices.

Today more and more planners are swiftly adapting to a shift in alcohol consumption across the country. Water and soda are no longer good enough as alternatives. There is a clear demand for options that maintain an event’s festive mood without the booze.

By rethinking formats, cutting unnecessary expenses and focusing on smarter spending, planners can find new ways to deliver high-impact experiences without breaking the budget.

Your mission, should you choose to accept it, is to create a luxurious experience for top performers, without increasing the budget and while exceeding the highest expectations from incentive trip attendees.

With warm weather and a prime location that serves as an easy bridge to Latin America, Florida remains one of the industry’s most in-demand states for corporate meetings.

Planners still learning how to implement AI themselves are attempting to address the demand from association members about how it can be used in their jobs.

Creating a memorable incentive event is more than just finding an exciting destination. It is about creating an overall experience that not only rewards employees, but gets them engaged and excited.