Elin Warfvinge is head of marketing at the Swedish Event Tech company MeetApp. She spends her days inspiring companies and organizations to create better meetings, conferences and events with the help of an event app. She loves to write and is passionate about creating content that makes a difference for the reader. Want to know more? Check out meetappevent.com.
Should we arrange an in-person or a virtual event?” At this point, virtual is the way to go. Sooner or later, however, it will be time to make steps back toward planning on-site events. This shift will likely happen gradually, and even in a COVID-19-secure future, there will be a new need to create open participation from both on-site hubs and from home.
There are many benefits to hosting a hybrid event. In this article, we answer the most common questions we receive and share some key insights on how to make sure everyone gets as much out of your hybrid conference as they would from an on-site event.
Unlike a virtual event, where all participants follow the event remotely via smartphone or computer, a hybrid event has participants who are present on-site and via hubs. This means that you now have two participant groups to relate to — your on-site audience and your remote audience — creating a need to adapt the content and interaction to suit both groups.
What is a “hub?”
If you want to give your participants the opportunity to meet up and participate digitally, you need to organize hubs. This may mean that you book conference rooms at local offices or conference facilities where you show the livestream on the big screen. For those participants who can and would rather meet up than participate from home, it is an excellent way to participate remotely as it contributes to both increased engagement and interaction. This is comparable to watching a football match either by yourself or in a group.
An important thing to consider when arranging a hybrid event with hubs, is the need to tie the hubs together and give the participants a feeling that they are part of something bigger. Just like at a “regular” conference, digital events provide the opportunity to build community, an important quality that needs to permeate through both content and digital interaction. An event app is unbeatable here, as it makes it easy for everyone — organizers as well as on-site and digital participants — to communicate, interact and create “togetherness.”
What are some advantages of hybrid events?
Organizing a hybrid event is beneficial for those who would like to hold an in-person event, but for various reasons, cannot gather all participants in one place. This could be due to government directives preventing large groups, or due to participants who feel hesitant to travel and gather in groups.
A hybrid event is much more scalable and cost-effective than an on-site event. In addition, it is easier to collect data and statistics about participants’ ideas, opinions and engagement when you have a virtual venue. Furthermore, the message you want to convey can easily reach everyone, wherever they are.
What are the most common pitfalls of hybrid events?
A common mistake when creating a hybrid event is thinking that it will be enough to just film the stage to allow remote attendees to participate. However, as mentioned above, on-site participants and those who participate from home or a hub have different needs. To create a unified event experience, you must take both audiences into account to be successful.
A digital event is more than just a livestream, similar to how an in-person event is more than just a stage. To succeed with your hybrid event, it is more important than ever to engage and interact with your participants, promote networking, and share content that is accessible to both your remote audience and your on-site participants. It is also vital to keep the production value in mind when creating hybrid events. Any glitches in terms of lighting, audio or internet connection can make or break the whole event experience for the participants.
How should I adapt my content for online participation?
An important goal of your hybrid event should be to create a digital experience that engages all participant groups equally. To succeed, you need to adapt the content. The first thing to remember is that the remote participants, who are simply watching a screen, do not have the same “attention span” as your on-site attendees. Therefore, we recommend that you:
- Shorten the agenda and include only the most important items
- Keep each program item as short as possible
- Mix livestreamed sessions with pre-recorded video — in the program and on demand
- Include more breaks in the program
Engage participants using digital interaction, such as polls and Q&A sessions so that everyone can participate on the same terms
How do I keep my virtual audience as engaged as my face-to-face attendees?
The key to engaging an audience that participates from a distance is to create an experience that is as near to an in-person event as possible. To succeed with a hybrid event, both audiences need to be afforded the same opportunities to interact and network with one another. Using an event app becomes a valuable tool, as it provides this level of interaction and gives everyone the same opportunity to:
- Participate in polls and surveys
- Send questions to the speaker
- Post, like and comment to keep up the discussion in the Activity Feed
- Answer quizzes and compete in gamification challenges
- Chat, tag favorite connections and save other participants’ contact information in their phones
A tip to creating community between remote participants, those gathered in hubs and those joining from home, is to direct questions specifically to them, to set up polls and let participants vote “hubwise,” or to let each hub hold their own program item.
How can I provide networking for my hybrid event audience?
If networking is one of your event goals, you need to create networking experiences that provide the same opportunities for both on-site and remote participants to connect with one another. With an event platform, this is simplified by allowing participants to be grouped automatically based on their interests, industry and more. Groups can be made up of a mix of on-site and remote participants, which allows the opportunity for interaction between the groups. All attendees can further mingle with one another through virtual meeting rooms. Event organizers can encourage this interaction by creating networking challenges, which are communicated through push notifications or by creating friendly competitions through gamification tools. | AC&F |