Three Cornerstones of a Winning Association Event or Trade Show

Mike Bruley, senior vice president — territory leader for Freeman, a brand experience company, writes about best practices for association meetings in Insights.

Bend without breaking and transform your trade show with these key trends.

There is the old saying that the more things change, the more they stay the same. That is not the case for events recently, it seems. Tech and design breakthroughs, as well as innovative creative and design, are transforming the industry before our very eyes, and it is almost a full-time job to keep up with so many evolutions.

How do show organizers take advantage of the flurry of incoming trends and embrace the right changes that fully serve attendees­­­, exhibitors, and sponsors — without breaking budgets or compromising an association’s vision?

Read more here.