Help Attendees Maximize On-Site Experiences – Before They Even Pack
September 20, 2019Stay in the know with exclusive industry news, click here and subscribe to our eNewsletter today!
We live in a last-minute world, as demonstrated by the way we behave as consumers. We wait to book hotel rooms until the night before we travel. We send colleagues urgent emails that require action before the end of the day. We put off buying holiday gifts until we have no choice but to pay for that next-day, priority shipping option. And many attendees approach business events with that procrastinator’s mindset. While they may pay to register months in advance, planning how to get a real return on that investment — by browsing sessions, downloading a mobile app, or mapping out a daily schedule — happens only a few days before they pick up their name badges, if it happens at all.