Fernando Fischer Named President Of Reed Exhibitions Americas

Hugh Jones, Global CEO of Reed Exhibitions, has announced that Fernando Fischer has been named President, Reed Exhibitions Americas.

Fischer joined Reed Exhibitions as President, US in January 2020. Previously he was CEO of Reed Exhibitions (RX) Brazil for three years, during which time he dramatically improved customer value, financial performance and employee engagement. Under his leadership, he significantly enhanced both the unique and high impact digital solutions for matchmaking and developing the employee culture, winning RX Brazil the accolade of one the ‘best places to work’ in the country.

As President RX Americas, Fernando continues to directly lead the company’s operation in the United States and adds Latin America under his regional management, where he has Claudio Della Nina, Managing Director LATAM, in the local management of Brazil and Mexico operations.

Prior to joining Reed Exhibitions, Fernando served as CEO of six companies in Brazil and one startup in the US across a wide range of industries ranging from consumer electronics, mobile, gaming and healthcare, to security, foodservice and industrial.

Commenting on the appointment, Jones said, “I am delighted for Fernando and for us all at Reed Exhibitions across the region. Since joining Reed Exhibition US, not only has he had the tough job of navigating through these strange and challenging times, he has been relentlessly focused on creating results-driven value for our customers and an inclusive and diverse environment for our team. Given his expertise and experience in digital innovation, I am confident that with Fernando at the helm, we are laying the foundation to grow our business and our customers’ businesses in the future.”

Fischer added, “It is a privilege to work alongside such a wonderfully diverse and passionate team, who have continued to innovate this year, keeping our customers connected and doing business this year. I’m delighted to be back working with the Brazil team and now have the opportunity to work with our team in Mexico. I look forward to supporting the teams in Latin America and keep growing Reed Exhibitions across the region.”

Fischer succeeds Hervé Sedky, who is leaving the company in December 2020.

Jones, said “I would like to thank Hervé for all his efforts and dedication for our customers and our people. He has been instrumental in shaping our approach to the challenges we’ve faced this year, and I’m grateful for his professional and thoughtful leadership during his time with the business. We wish him every success in the future.”