Can Analyzing Emotional Data Help Improve Your Conferences?

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Associations are always using data to analyze attendee engagement at their meetings. But could even more valuable insights come from measuring attendees’ emotions? A look at some benefits.

Number of registered attendees. Clicks and opens on a marketing email. Attendance numbers for specific sessions. Buyer-to-seller ratio on the tradeshow floor. Percentage of participants who downloaded and used the conference app.

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