15 Destinations Receive DMAP Designation At Destinations International’s Annual Convention
July 16, 2020
Destinations International announced that 15 destination organizations received a Destination Marketing Accreditation Program (DMAP) seal in recognition of their destination organization’s commitment to industry excellence and meeting the industry standard for performance and accountability of destination marketing organizations around the world.
The accreditation program requires a destination organization to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of destination organizations including governance, finance, human resources, sales, communications, destination development and research.
Several organizations achieved accreditation with distinction, an honor reserved for those destination organizations that go beyond meeting the required standards of accreditation to truly showcase the breadth of their operation and their commitment to advancing the destination they serve.
“We are pleased to have these organizations join our distinguished group of DMAP organizations,” said Don Welsh, president and CEO of Destinations International. “The industry distinction defines quality and performance standards for destination organizations, and I look forward to welcoming them to the DMAP community.”
“By achieving DMAP accreditation, these organizations have demonstrated that they have developed strategies for the direction of their destination, the policies and procedures to safeguard the use of public dollars and that they use the industry’s best practices to assure the industry and communities they support that they are doing the right things, the right way,” said Maura Gast, FCDME, Executive Director at the Irving Convention and Visitors Bureau and chair of the DMAP Board of Directors.
The following accreditations and re-accreditations were announced at Destinations International’s Annual Convention:
New Accreditations:
- ATL Airport District CVB – With Distinction
- Greater Raleigh Convention and Visitors Bureau
- Louisiana’s Cajun Bayou Tourism – With Distinction
- Seattle Southside Regional Tourism Authority
- Visit Fort Worth
- Visit Tri-Cities – With Distinction
4-Year Renewals:
- Fayetteville Area Convention & Visitors Bureau
- Heritage Corridor Convention & Visitors Bureau
- New Smyrna Beach Area Visitors Bureau
- Tourism Richmond
- Visit Jacksonville & The Beaches
8-Year Reaccreditation:
- Greater Miami Convention & Visitors Bureau – With Distinction
- Visit Indy
- Visit San Jose
- Visit Tucson
Those organizations listed “With Distinction” had exemplary applications.