Guided by such parameters as goals, budgets, demographics and destinations, the lengthy and detailed procedure is demanding and sometimes overwhelming. But it need not be.
Armed with the following input from in-the-know players of some of the nation’s top DMCs, the future for theme-plotting planners can be simple. So relax, enjoy the process and find inspiration in the words of Albert Einstein: “Creativity is intelligence having fun.”

There are many instances of short-term partnerships with suppliers that qualify as a success. A firm running an incentive trip, for example, may partner with a DMC at the destination, receive great service and never work with that supplier again — only because the firm never happened to repeat that destination. But the most salient examples of successful relationships with suppliers are those where the client receives great service over many meetings, i.e., the long-term partnership.

Planners wage a never-ending battle against Murphy’s Law, which says that what can go wrong probably will. That’s why it’s rare that events proceed completely flawless from beginning to end. Events typically can survive minor slip-ups, some of which attendees may not even notice. But big blunders can ruin an event or make attendees so […]

Not all meetings are created equal. There are many variables that make one destination, one hotel or even one specific venue right for a particular group.