The city is on track to realize a 20 percent increase over 2014 in its meetings business this year.
When meeting in California, it’s natural to try to capture the laidback, West Coast lifestyle at offsite events.
Regular group business is certainly of interest to hoteliers, and that’s just what small meetings offer, especially in recent years.
Event organizers need to find ways to make the trade show floor experience appealing at the very least and dazzlingly memorable at best.
Convention center improvement projects are often major investments that have the potential to boost group business along with the local economy.
For meeting and incentive program planners, the first step to risk assessment is risk awareness.
Volunteers gain new opportunities while associations gain loyalty and intellectual capital.
Convention and visitors bureaus show planners creative new ways to use their cities.
Booking new builds and re-builds can offset rising rates, but it’s important to hammer out the pros and cons first.
Developing an effective program takes added time and resources, but the ROI cannot be left to chance.