Not many meeting industry suppliers would cite the long recession as having benefited their business. But one entire category can — and that is conference centers.
And that doesn’t mean traditional hotels that have added “conference center” to their name as a way of attracting more meeting clients. It means dedicated conference center facilities certified by the International Association of Conference Centres (IACC). There are just 350 member facilities in the Americas, Australia/Asia-Pacific, and Europe combined.
During the recession, more and more meeting planners sought out bona fide conference centers as venues because by definition, a significant majority of their total business comes from meetings — and they offer an all-inclusive pricing model and lower costs that help companies adhere to tight budgets.
Now that the economy has recovered, however, the appeal of conference centers is more universal than ever before, says Mark Cooper, CEO of the Chicago-based IACC.